By nature, I’m a positive guy. I see the glass as half full, except on Monday mornings. When I see blogs that outline the potential “mistakes” that will lead you to pursue a relationship with a different language service provider, I cringe a bit. It’s easy to point out the mistakes of others in hopes to draw new business, let’s just hope you don’t succumb to the pitfalls that you outlined in your blog.
I want to take a different approach, a glass half full orientation. I want to talk to you about the three reasons you should STAY with your language service provider. You’ll be much happier in the long run if you cultivate a strong relationship with your provider and here is why.
Three reasons to stay with your language service provider:
1) They know you and you know them
Providing language services can be tricky business and your needs are unique. Hopping from one service provider to another is really doing you a disservice for two reasons. First, you never give a company the chance to get REALLY good at working for you. At first, service can be a little bumpy especially when trying to exceed someone’s expectations but when you give a company the opportunity to work closely with you and on a frequent basis, things become like clockwork. Second, and this is especially important for technical translations, if you work with a language service provider consistently, they begin to learn more about your products and market segment. This allows them to offer additional services or more efficient ways to approach language and cultural-related issues.
2) They won’t let you release subpar work
Ok, so a lot of blogs will tell you to switch language service providers if they miss deadlines. Well, ok. But, I think this should to be qualified. I agree, if you can’t rely on your language service provider to serve you in a prompt manner, switch. Consider this though, what is the reason the deadline was missed? If your language service provider has you push back a deadline because there are foundational issues with the project, I consider that a reason to stay with them. It shows they care about your reputation. Anyone can throw together a project for the sake of meeting a deadline. A quality language service provider will be honest with you, let you know there is a problem, and work with you to fix it. We don’t want you to be embarrassed. We won’t let you release material that isn’t the best it could be. If you don’t believe me, look at all the mistranslation memes on the internet. Some phrases cannot be reproduced in another language; doing so instead of reworking the text with the client is irresponsible.
3) They Follow-up with you
Please stay with your language service provider if they take the time to follow-up with you. I don’t mean to market to you, I mean to make sure your project went off without a hitch. This is time consuming on the part of your provider but it’s a valuable opportunity for you to provide input so they can serve you better. It’s about building that solid relationship.
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