Translate Tweets to reach other markets
First, if you aren’t on Twitter, get on it! The beauty of Twitter is your ability to have open conversations. You don’t need to wait for friend requests or “likes”. You just tweet and the world can hear you. Ok, I’ll wait while you finish your twitter registration.
Now that you’re all done registering for Twitter, we can talk what you need to do to translate tweets and auto-tweet them. Auto-tweeting is a way for you to automate tweets. You can upload a batch of 140 character messages and they will be released on a schedule. I recommend using TweetDeck. To reach target markets that speak a different language, you should write 6 -12 months worth of Twitter messages and have them translated. You would than slowly release them to the public during hours that you know your target market is online.
I’ll explain why you should do this. Firstly, 72.1 percent of the consumers spend most or all of their time on sites in their own language. When you translate tweets, you’ll start to engage the population that prefers to browse in their own language. Secondly, 56.2 percent of consumers say that the ability to obtain information in their own language is more important than price. What does this tell you about consumers? What I hear is that people feel more engaged and willing to do business in their first language.
Basically, here’s the deal. The old marketing adage is this: people buy emotionally and justify with facts. You could totally machine translate facts but the emotional component will get lost without someone personally translating your tweets. Beyond that, twitter is built on human interaction. Using machine translation to translate tweets defeats the purpose.
I’ll break this process down into steps.
- Write several months worth of tweets.
- Send them to Able Translations to professionally translate tweets for you.
- Upload the translated tweets into TweetDeck.
- Schedule the release of your translated tweets.
- Get a bigger wallet to hold all the cash you’ll make.
Pro-Tip: Open a Facebook business page for several different languages and link your twitter and facebook accounts. Your translated tweets will populate on your Facebook page as they are released.
For more information on multilingual internet marketing, check out these posts:
or head back to Toronto Translators